PROJECT: Discover Zodiac Ads
UX: Flows, Iterations
UI: Artwork and Template Creation
PLATFORM: Mobile iOS
CHRONOLOGY: July 2019
LUCKY RITUALS & CASINO PLAYERS
Discover Zodiac was an interactive ad campaign designed to integrate the lucky rituals of many users in the casino space. It was fun to create visual design for this ad, particularly the Zodiac Chart and the constellation maps.
SIMPLIFYING FOR TECH LIMITATIONS
The UX flow on this ad as it was originally specced proved more complex than what made it to the final output. Originally, there was an Introduction, the Offer, and the Follow-up Fortune with an enticement to learn their Love, Life, or Luck Fortune.
This campaign was created on an external ad service so it had limitations: No animations and all the art, including offer text, had to be static art. This basically multiplied asset bundles. 12 Houses x 4 Fortunes and if all of these have to be baked-in art, even with scripts and templates, that's a LOT of assets to load when you don't know what the end user will pick.
In the end, to make it workable, we collapsed the Offer part into the Intro. We nixed the multiple types of fortunes available as well. (I made sure we noted at the bottom that Fortunes and Horoscopes were for entertainment purposes only.) There were still 12 House skins to generate for each Fortune, but that was a much smaller lift.
LESSONS LEARNED
We planned to take the original spec and make it part of our web campaigns. If we were taking the segment numbers and fortunes from a database, instead of having to bake the text into the backgrounds, we could generate more flexible fortunes from spreadsheets. In our internal Web Campaign template format, you could also reduce overall server load, because you could use 1 background, 3 headers, and 1 set of reusable symbols to generate a kaleidoscope of fortune possibilities.
In the end, this was a campaign that showcased the need to transition to a flexible platform where we could serve ads from our own created templates, instead of baking in ad art.